Soli by Churchview Estate
An award winning, family-owned single vineyard estate, Churchview really is one of Margaret River’s best. Following sustainable principles, they have a strong connection to the land they lovingly cultivate and truly live by their organic principles.
Client sector
Agriculture and Retail
Project scope
Brand strategy
Brand identity
Packaging
Print collateral
Merchandise
Project overview
After undertaking the gruelling process of Australian Organic Certification, premium Margaret River winery, Churchview, were set to become even better. (Better for you and better for the land.)
As they began work on a new product range—one befitting their offical organic status—they needed help creating the new brand and packaging, from scratch.
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Although having worked with Churchview for many years, nothing was taken for granted. That meant starting at the very beginning with a workshop and brand blueprint for their new product. Then came the brand name: Soli. (Latin for soil; because soil and soil health are at the heart of their organic story.)
After the naming process came the brand story; a story unique to them, their earthbound beliefs and the land they call home.
Born from the story was the product’s unique identity, including a custom illustration telling the brand story; and positioning the brand as a natural, organic product. In a busy marketplace—amongst a sea of other brands and wine packaging—Soli stands out with its unique look and identity, and with its clear and compelling story.
