Avanti Minerals
Barrambie first hit the radar when gold was found by a rabbit proof fence worker in 1905. From the early 1970s to 2010s the project’s primary focus was vanadium. And, more recently, high grade titanium too.
Client sector
Mining
Project scope
Brand strategy
Brand identity
Print collateral
Digital marketing
Merchandise
Signage
Project overview
As part of a corporate restructure, Neometals were moving their Barrambie project from under the parent brand umbrella and positioning it as a separate entity under a new name: Avanti Minerals.
The purpose was to differentiate their upstream project from other downstream projects, and create a separate brand and identity for Avanti, their titanium and vanadium resource.
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Following a discovery workshop a clear creative brief was defined that would enable a clean slate for the new brand, with a distinct and separate identity.
Avanti needed to be perceived as more future focussed and cleaner than other traditional mining companies. With a slick look that would appeal to forward-thinking investors, but also partners looking for revenue, speed and reliability.
The new visual identity is a solid, flexible platform that’s being rolled out across online and offline touchpoints. Ready for a sleeping giant with a big future.
