Designer, strategist and creative partner.
Hello, I’m Laura, an independent designer specialising in strategy, branding and visual communication. I partner with organisations and in-house teams to build new brands and evolve existing ones. I’ve been doing it for 20+ years, in Australia and the UK.
ABOUT
Strategy. Brand. Design. Production.
Whether I’m leading a team or working solo, my hands-on approach bridges the gap between strategy, creativity and execution. Which means better ROI for you.
A safe pair of hands and a nose for a good idea.
From for-profit enterprises to NFPs, my global experience spans multiple sectors including government, education, property and construction, resources and heavy industry, professional services, retail and more.
The common thread? Brands and organisations that want to step up, scale up or shift the status quo. Strategically, sustainably, by design.
SERVICES
A design partnership model.
Three ways we can work together.
Foundation
1–3 months
From rebrands, to refreshes, to new brand creation. Build your future on a rock solid foundation.
Rebranding? This is where strategically-minded organisations start. Why? Because when you get the foundations right, not only does it make marketing, comms and work-life a whole lot easier, but your customers and community will thank you too.
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Whether you need to step up, scale up or move forward with confidence, I’ll provide the foundations and assets you need to get there.
Usually a fixed-term engagement for a suite of brand-related works, tailored to your goals. Together we’ll determine which services you need, and skip any you don’t.
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Brand audit
Strategy
Research
Logo design
Visual identity
Brand language
Brand guidelines and style guides
Brand asset libraries
Branded templates
Partnership
3+ months
Think of this as in-house support without the hassle or overheads.
Great for teams that need creative leadership and an experienced hand. Or want ongoing design support for brand, communication or marketing activities.
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Either a fixed term engagement (3, 6 or 12 months), or a rolling contract. Often used for rollout and execution of new branding, or extension of existing branding.
Also works well for:
organisations with no in-house design support;
teams with a design lead skills gap; and
teams with more work than they can comfortably handle.
Service inclusions are flexible and built around your needs, deliverables or gaps that need filling.
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Creative direction and art direction
Design and creative strategy
Design leadership and creative mentoring
Strategic marketing and comms execution
Campaign support and execution
Graphic design (print, digital and social)
Production management/coordination
Activity check-ins (monthly or quarterly)
Project
Flexi
A flexible approach for one-off engagements or ad hoc projects.
Great for clients (and creative agencies) that need short-term support for brand, marketing or communication projects or campaigns.
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Together we’ll define a scope of work with a set price. This could be for a one-off project, or for a series of individual engagements over a long-term relationship.
This flexible approach is all about offering help when you need it, but not when you don’t.
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Annual reports
Corporate communications
Publication design
Marketing collateral
Campaigns
Advertising and OOH
Events and expos
Signage and environmental
Packaging
Point of sale and VM
Social media content
Brand and design templates
KIND WORDS