Kailis Jewellery
A luxury Australian jewellery brand built around the beautiful Australian South Sea pearl. Delivering iconic design and timeless pieces, treasured for a lifetime.
Client sector
Retail | Luxury goods
Project scope
Concept development
Brochure design
Campaign collateral
Visual merchandising and POS
Press advertising
Outdoor/OOH advertising
Project overview
A close collaboration with the Kailis marketing team, over more than five years, included project management, design and delivery of a bespoke annual gifting brochure and supporting print and digital marketing collateral to launch and market their annual jewellery collection releases, marketing campaigns and promotions, and brand and communication collateral. It also saw the launch of three new WA boutiques as well as interstate ‘pop-ups’.
-
The 2023/24 concept incorporates delicate marble textures that evoke the ripples and movement of water. The custom designed brochure encapsulates the Kailis brand essence: natural beauty. Understated detail, carefully curated design, and refined paper and print embellishments allow the timeless beauty of each jewellery piece to shine. Echoing the elegance of this iconic Australian brand.
A brand with an elemental connection to the ocean.
Featuring images of Western Australia’s beautiful south-west coast, the design and creative tells the story of the brand’s intrinsic connection to the ocean and the natural beauty of the Australian South Sea pearl. Individual. Timeless.
“Laura really understood our brand and future vision. Delivering strategic and big-picture thinking, and considered and effective creative. And she made the whole process truly seamless.”
— Emma, Kailis Jewellery
Expanding the customer experience, and brand.
Delivering a suite of print and digital marketing collateral to support the brand’s east coast expansion and new boutique at Westfield Miranda in Sydney.
