HSA Marine
A commercial marine, logistics and port services provider, Fremantle-based HSA deliver safe, reliable and efficient marine and vessel solutions to clients nationwide.
Client sector
Maritime | Infrastructure and Transport
Project scope
Brand strategy
Brand identity
Brand messaging
Brand collateral
Project overview
Harbour Services Australia (as they were previously known) were ready to take their business to the next level. To get there they needed to reposition the business and build a strategically aligned brand. One that positioned them as the reliable, capable, go-to marine services provider in Fremantle and across WA.
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The new branding was centred around their tenacity and positivity, and their strength: ‘getting the job done’ efficiently, reliably and safely. From the discovery and research process, a strategy and brand positioning was defined that would enable HSA to step up and transition from Harbour Services Australia to HSA Marine.
From strategy to implementation: a branding system, including messaging, a new logo and visual identity, and a brand toolkit was developed. The result is an agile brand platform to help HSA build a stronger future, diversify their offering and grow their market share.
