Best Performance
An education software company helping schools and teachers solve the big problems and unlock students’ potential by combining technology, data smarts and good old-fashioned care.
Client sector
SaaS | Education
Project scope
Brand strategy
Brand identity
Illustration and infographics
Print collateral
Digital marketing
Conference/tradeshow
Merchandise
Signage
Website
Project overview
Although the Best Performance team were doing great things, their branding was dated, didn’t support their business strategy, and wasn’t helping them achieve their goals. They needed to reposition for a better future and ultimately, for growth.
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Unlocking brand potential.
A discovery workshop and new brand strategy was delivered to reposition their offering. A clear brand architecture was defined and a completely new visual identity, making the parent and sub-brands more cohesive.
Tangible results.
The rebrand was really well received by their audience (school teachers and principals). It set a solid foundation for a stronger, more distinct and clearly differentiated brand amongst competitors, and attracted new customers too. It also created stronger brand awareness and enabled the business to improve their customer experience and deliver a more coherent product offering.
Following further input in the form of art direction and UI/UX consultation, the team redesigned and rebuilt their apps, greatly improving user experience and performance.
